Petry Media

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  • -Research
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Research

Petry Media's highly specialized and focused research on behalf of client stations aims to provide information that maximizes the potential to achieve sales goals and advertising revenue. In addition to the schedules, demos and overnights that are the bedrock of a credible research arm, Petry Media's research product is a value-added component to a station's decision making team. PMC Research provides qualitative and comprehensive insight into coverage specifics, analyses of changes in research methodology, and sheds light on numerous other issues that have a direct impact on a station's revenue potential.

Alan Picozzi Vice President, Director of Research