In the News

TVB Names Michael Bollo VP, Marketing

June 28, 2011

By TVNewsCheck Staff

Michael Bollo has been named vice president, marketing and business development at local broadcast television marketing association, TVB.

Bollo comes to TVB from Crystal Media Networks where he was VP of sales. He will be based out of TVB’s New York headquarters and report to Scott Roskowski, SVP, marketing and business development. “Mike has over 20 years of industry experience and has held many key positions successfully developing business. He will be a real asset to the local broadcast television industry and will further enhance TVB’s efforts to grow more advertising dollars for local television stations,” said Roskowski.

Prior to his tenure at Crystal Media, Bollo was VP of sales and marketing for V-me and VP of national sales-New York for Univision Communications. He also served at several national representation firms including Cox Communications, Major Market Network and Telerep. At the beginning of his career he worked for media buying companies including Bates, Zenith and DDB.

Deadline New York

TV Stations to Reap 2012 Election Windfall

June 26, 2011

By David Lieberman

If you hate political ads, then I have bad news for you: Next year, White House and congressional candidates will flood television and other media with campaign messages as the 2012 election shapes up as the most expensive in history. Democrats and Republicans are already squeezing contributors because spending will soar as this is the first election in more than a decade without limits on corporate and union contributions. TV stations will benefit most: In 2010 about 75% of ad budgets went to broadcast TV vs. 7.9% for cable and 4.3% for Web destinations, according to PQ Media. But a lot could change this time out. Here are some of the key questions:

How much will be spent on advertising? It'll be a record, but there’s no consensus on the likely total. Research firm Washington Analysis projects $4 billion, up from $3.2 billion in 2010 and $2.6 billion in 2008. Continued.

The Wall Street Journal

Disney-ABC Narrows Search for Regis Philbin Successor

June 19, 2011

By Lauren A.E. Schuker

Walt Disney Co. is inching closer to deciding who will fill daytime television's oldest shoes.

TV icon Regis Philbin, 79 years old, said five months ago that he wanted to leave "Live With Regis and Kelly" in November. While a decision on Mr. Philbin's successor isn't imminent, Disney has been considering a range of candidates, say people close to Disney-ABC Domestic Television, which distributes the show.

Radio and television personality Ryan Seacrest, 36; TV host and former Bravo executive Andy Cohen, 43; and TV host and actor Mark Consuelos, 40, are all possible contenders for the gig, according to these people. Mr. Consuelos is married to Mr. Philbin's co-host, Kelly Ripa. Continued.