Petry Research

The importance of accurate research in guaranteeing cost effective, targeted advertising buys cannot be underestimated. Petry Research:

• Is recognized as the No.1 independent research department in the industry

• Supports its clients with round-the-clock access to Information Warehouse, Petry’s proprietary system that provides stations instantaneous access to up-to -the -minute Nielsen data

• Consults with stations on programming trends and audience measurement methodology

• Maximizes revenue potential with a dynamic blend of audience analysis, customized sales presentations and strategic projections

Be better prepared than the competition. Contact Vice President, Director of Research Alan Picozzi.