Political
As political advertising increases due to its studied effect on the outcome of elections, the sheer amount of available dollars has accelerated the growth and importance of this slice of revenue to television stations. In fact, political advertising on local television stations hit an all time high in the last presidential election, an important indicator for the 2008 general election.
Of all advertising categories, political has the most unique profile and requires a distinct set of skills to sell effectively. This coupled with an ever more complex regulatory environment has led to an increased demand for PMC's expertise in Political Advertising.
Blair and Petry's expertise in the political advertising arena remains unrivaled and both are widely acknowledged as the gold standard among the key political shops. Each office's senior sellers have been through 4+ political seasons which has established our credibility and relationships in the buying community.
In addition to political campaigns, advocacy groups are a valuable source of advertising revenue for stations. While not all stations are targets for political ad dollars, PMC's political consulting arm can help identify ways in which a station client can make itself more appealing to campaigns and buying agencies.
Michael O'Brien Blair Television Phone: 215-568-6540
Kate Brady Petry Television Phone: 215-567-6005
